Proper research is a MUST before you decide to enter CHINA
"In China everything is possible, but nothing is easy!"
Making the first step into the Chinese market is intimidating for most western companies, due to all kinds of potential pitfalls from different political system, geography and culture. However, there are still huge number of companies are trying hard to open this door all the time, because the rewards of successfully navigating this difficult course are immense.
China is constantly changing and its markets are evolving more rapidly than almost anywhere on earth. A proper research which involves factors such as industry sector, product type, company size and culture is necessary before any foreign company making decision to approach the Chinese market.
In the table below, it is a brief summary of the ‘Dos and Don'ts' that any foreign company approaching the Chinese market for the first time should take into consideration.
What we can do for you
During the whole process of Chinese market entry, what we can do and good at are the first two points on the DOS list:
- Initial background research.
- Market research before entering the market. Together with the market rearch report, we will also hand in a SWOT analysis and a Market Entry Strategy Suggestion.